How Authentic Reviews, Transparency can Help Alleviate the Headache of Returns
Retail TouchPoints
JANUARY 24, 2025
Theres a famous quote, usually attributed to Benjamin Franklin, to the effect that there is nothing certain in life but death and taxes. Retailers might want to grimly add and product returns to that list of lifes inevitabilities. The numbers back up this somewhat cynical assertion: the National Retail Federation (NRF) reported that U.S. consumers returned $890 billion in merchandise in 2024, equaling 16.9% of all purchases.
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