Retail TouchPoints

SEPTEMBER 25, 2020

Target ’s holiday hiring numbers will be in line with the 130,000 associates onboarded in 2019 , but this year’s emphasis on e-Commerce will shift how they are assigned. The retailer will double the number of store team members devoted to Drive Up and Order Pickup orders, and increase the number of seasonal and full-time warehouse hires. The change in priorities was made in response to shopper behavior during the first half of the retailer’s fiscal 2020, when Target.com racked up visits from mor

Fulfillment 225

Fulfillment Shopping ATS 225

Retail TouchPoints

SEPTEMBER 25, 2020

Marketing and communications are two sides of the same coin, but their respective teams are often at odds within retail companies. Marketers are immersed in a world of directly measurable KPIs. In contrast, the sales impact of earned media like social posts that’s generated by the communications team can be ephemeral — but that doesn’t make it any less valuable.

Marketing 170

Marketing Customer Experience Promotions Consumer 170

Retail TouchPoints

SEPTEMBER 25, 2020

We don’t have a COVID-19 crystal ball to see how this uncertainty will pan out, but we can see that consumer spending is shifting amid the pandemic. It’s created such an economic upheaval, with waves crashing through a cascade of industries and sectors, that the unpredictability is more than enough to make business leaders panic. But there are some facts and scenarios we do know to give us some clarity for the future.

Consumer 116

Consumer Payment Services Promotions Management 116