Retail TouchPoints

AUGUST 21, 2020

Anticipation of Halloween is growing among consumers, many of whom are viewing the celebration as a way to relieve stress and achieve a sense of normalcy after months of COVID-19 restrictions and uncertainties. That’s good news for retailers offering products in key categories such as decorations, costumes and candy, although merchants will need to adapt both their marketing and their assortments for a largely contact-free holiday.

Outdoor 331

Outdoor Consumer Planning Marketing 331

Retail TouchPoints

AUGUST 21, 2020

Knowing your true competitors, their moves at any given time, being able to make the right decisions, including pricing decisions, faster than your rivals — all of these aspects are critical for staying competitive today. It is particularly important in e-Commerce, where the speed of decision-making distinguishes winners from losers, as customers can compare different offers instantly through their phones, laptops, and tablets.

Marketing 264

Marketing Management ATS Customer Experience 264

Retail TouchPoints

AUGUST 21, 2020

Amazon plans to invest $1.4 billion in Tech Hubs in Dallas, Detroit, Denver, New York City, Phoenix and San Diego, creating a total of 3,500 new technology and corporate jobs. Teams in these cities will support various businesses across the company, including Alexa, Amazon Advertising, Amazon Fashion, Amazon Fresh, Amazon Web Services (AWS) and OpsTech.

Fulfillment 205

Fulfillment Advertising Shipping Planning 205