Vitamin Shoppe CEO Sharon Leite Went Undercover in Her Stores. Here’s What She Learned.
Retail TouchPoints
FEBRUARY 10, 2022
Sharon Leite knows retail. Over the course of her 30-year career, The Vitamin Shoppe CEO has held leadership roles at Godiva , Sally Beauty , Pier 1 , Bath & Body Works , Gap and The Disney Store. It’s been a while since she’s been on the front lines though — not since the late ‘80s to be exact, when she was a manager at Express. The Before and After: Vitamin Shoppe CEO Sharon Leite as herself (left) and her “undercover persona” Marie (right).
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