Wiser

NOVEMBER 2, 2021

The world of pricing can be a little complicated. You have to satisfy demanding customers who expect the best price at all times and be agile enough to change your prices on the fly if the market requires it. As a result, a massive industry of pricing-related tools has emerged. Gathering Pricing Intelligence.

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Marketing Management Accounting ATS 157

Wiser

OCTOBER 18, 2022

For a growing business, manually monitoring competitors’ prices across multiple products and channels is not only difficult, it’s nearly impossible. But there’s no question that knowing your competitors’ prices is absolutely vital to the success of your business. This is where competitor price monitoring comes in.

Marketing 147

Marketing Planning Promotions ATS 147

Retail TouchPoints

DECEMBER 16, 2021

Site search often works very well when customers know exactly what they’re looking for — a specific brand or product like “Greenies dog treats” or “Ugg Classic Ultra boots.” According to one study, ecommerce shoppers find what they’re looking for only 64% of the time on their first attempt. Three Filter Trends. Three Filter Trends.

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Accounting Customer Experience Location ATS 255

Wiser

JUNE 7, 2022

Brands and retailers face many obstacles when forming a pricing strategy. Staying aware of other brands’ movements is crucial to forming a successful and competitive pricing strategy. Staying aware of other brands’ movements is crucial to forming a successful and competitive pricing strategy. Customer demand.

Promotions 147

Promotions Marketing Accounting Shopping 147

Retail TouchPoints

AUGUST 17, 2022

Long story short, it’s getting harder and harder to bring shoppers to your store, so it makes a lot of sense to make the most out of what’s already in hand in an efficient and effective way. The ultimate approach that smart ecommerce companies follow in that regard is automation. Advertising. Iain Calvert, Boom Ecommerce.

Payment Services 354

Payment Services Advertising Returns Checkout 354

Inside Retail

JULY 4, 2023

So, what are the risks and rewards? What about the volatility of cryptocurrencies? The retailer then receives payment in their preferred local currency, reducing the exposure to cryptocurrency price fluctuations. Mitigating the volatility of cryptocurrencies can be a barrier for retailers as a payment option.

Payment Services 264

Payment Services Merchant Services Point of Sale Finance 264

Retail TouchPoints

SEPTEMBER 15, 2020

COVID-19 has massively influenced consumer behavior, and the economic fallout has had a huge impact on the role of price perception. As a result, consumer behavior has become harder to predict across multiple locations, which makes zone pricing a must for retailers. Fair Pricing During A Pandemic. Change In Price Elasticity.

Markdowns 208

Markdowns Technical Support Promotions Wholesale 208

Retail TouchPoints

JULY 7, 2023

Reis shared his perspective on how the DTC landscape will continue to change, and how brands can capitalize on the unique value of marketplaces like Amazon — especially during critical selling holidays like Prime Day. That’s why I believe DTC websites are on the decline.

Advertising 220

Advertising Consumer Marketing Checkout 220

Retail TouchPoints

AUGUST 25, 2023

Customers today know what they want as their decision-making happens online, but more than 85% of purchases are still predominantly made through wholesalers like Target, Walmart and more. So how does it all work? And why haven’t brands done this before? What events are pushing people into stores?

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Consumer Wholesale Marketing Returns 227

Wiser

JANUARY 4, 2024

Companies continually grapple with the best approach to set prices that would not only cover costs but also attract and retain customers. One such approach to consider is economy pricing. Adopting certain pricing strategies could mean the difference between a thriving business and one that struggles to keep its doors open.

Consumer 145

Consumer Inventory Management Marketing Management 145

Wiser

MAY 8, 2024

Understanding Trade Spend Before diving into the nuances of trade spend accounting, it’s crucial to establish a clear understanding of what trade spend entails. Trade Promotions: Techniques like temporary price reductions (TPR), buy-one-get-one-free (BOGO) offers, or other methods are leveraged to increase sales.

Accounting 78

Accounting Promotions Returns Management 78

Retail TouchPoints

MAY 5, 2023

billion in 2024 , making it the most dynamic and influential advertising marketplace that could benefit from revenue boosts and first-party data. Today’s competition is only increasing, and it’s the perfect opportunity for retailers to put up a fight against how retail media is widely done. Your data is your biggest asset.

Advertising 240

Advertising Promotions Marketing ATS 240

Retail TouchPoints

JULY 28, 2023

But few are going beyond the standard ROAS target and unlocking the full potential by using first-party data to train algorithms to ‘know’ what success looks like. Let’s start by looking at why this is important. But why is this game-changing for your business? The key to success is knowing WHY you do it.

Returns 188

Returns Advertising Marketing Accounting 188

Retail TouchPoints

JULY 5, 2022

Then, once basic digital offerings were in place, merchants began to consider how to make these ecommerce advancements permanent in preparation for the “New Normal.”. But while most executives know what they need to do to increase ecommerce profits, many ( 40% of those surveyed) struggle to actually implement the needed changes.

Merchant Services 270

Merchant Services Shipping Customer Experience Grocer 270

Retail TouchPoints

JULY 14, 2021

What do these products all have in common? Why is this such an issue for both parties? Why is this not currently being done? What value can new, alternative data sources add to the process? Plus, with dynamic pricing becoming more mainstream, changes in competitors’ prices are key data as well.

Inventory Management 263

Inventory Management Grocer Consumer Planning 263

Retalon

AUGUST 14, 2023

In today’s complex and fast-paced retail landscape, finding the optimal price point to maximize profits can feel like a never-ending quest. Retail dynamic pricing, powered by AI, is emerging as the compass to guide retailers through the convoluted maze of data-driven pricing strategy. No leaving money on the table.

Merchant Services 41

Merchant Services Retailing Pricing Checkout Marketing 41

Retail TouchPoints

MARCH 9, 2023

ThredUp has quietly rolled out these changes in what CEO James Reinhart called “a meaty experiment” to optimize its unit economics by making “real-time adjustments to both the supply and demand sides of our business.” We’ve been testing fees at different price points and also, similarly, with paying for the cleanout bag.

Returns 238

Returns Shipping Consumer Promotions 238

Retail TouchPoints

MAY 1, 2023

billion in 2024 , making it the most dynamic and influential advertising marketplace that could benefit from revenue boosts and first-party data. Today’s competition is only increasing, and it’s the perfect opportunity for retailers to put up a fight against how retail media is widely done. Your data is your biggest asset.

Advertising 206

Advertising Promotions Marketing ATS 206

Retail TouchPoints

SEPTEMBER 7, 2023

. “We know that omnichannel customers in particular are more valuable to retailers, which is why Instacart is developing more solutions that help retailers serve their customers no matter how they shop. ” or “What’s a nutritious lunch for my kids?”

Grocer 211

Grocer Accounting Advertising Shopping 211

Inside Retail

OCTOBER 13, 2021

Townsend says forward-thinking retailers today are looking for much more than a list of services and a price list: they are looking at transparent working relationships with suppliers so that both parties can see the returns on the money they are investing. That’s the reason why we created our proprietary tech, TP.Collab.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

MAY 24, 2023

Unsurprisingly, this has dramatically changed the shopper marketing landscape, and as a result, retail brands are being forced to rethink how they interact with consumers. Creativity is the key to successful brand distinction and resonance, as everyone will be competing on price. It’s also never been more challenging.

Consumer 247

Consumer Marketing Finance Shopping 247

Retail TouchPoints

SEPTEMBER 8, 2022

However, unlike the simple joy of a seesaw, this decision is much more complex and dynamic than an up-or-down binary. Why Conversion and Security Aren’t Mutually Exclusive. Consider the price in friction that is the tradeoff for using anonymizing tools like a VOIP phone number or VPN. Keeping the Sandbox Clean.

Payment Services 221

Payment Services Checkout Accounting Location 221

Retail TouchPoints

JANUARY 26, 2024

Photo credit: stock-adobe.com “The COVID-19 pandemic really shifted consumers’ approach to purchasing in terms of the payment methods they use and how often they visit in person,” said Sam Gazeley, Digital Payment Technologies Industry Analyst at the global technology intelligence firm ABI Research in an interview with Retail TouchPoints.

Merchant Services 217

Merchant Services Payment Services Checkout Finance 217

Retail TouchPoints

AUGUST 25, 2021

We need to change with that consumer and meet them where they are, and that’s why the resale industry is disrupting the entire retail landscape.”. If you’re not actually developing a resale concept into your full-price world you’re already behind the eight ball.”. Gen Z Drives Demand for ‘Affordable Luxury’.

Consumer 305

Consumer Fast Fashion Finance Shopping 305

Mike Anthony

SEPTEMBER 26, 2023

So what are the six key retail trends for 2024 – and crucially – what do you need to do about them now? So why read my article? I’m not here to explain the trends (the article does that well, and although you do need to subscribe to access it, the subscription is free), the article does not explain what to do.

Retail Trends 100

Retail Trends Fulfillment Advertising Planning 100

Wiser

DECEMBER 20, 2023

By understanding the dynamics of product availability and the power of effective promotions, online brands and retailers can capture the complete picture, optimize pricing strategies, and prioritize online commerce execution. With these advantages in mind, it becomes clearer why the 2023 holiday season was dominated by eCommerce.

Retail Trends 147

Retail Trends Promotions Supply Chain Management Consumer 147

Hyken

OCTOBER 30, 2023

Industries like hotels, restaurants, and cruise lines excel in this area because they live with their customers 24/7, which creates a unique dynamic for delivering outstanding service. Plus, Paul shares how he managed a recent moment of misery of a cruise getting canceled and turned it into an opportunity to keep and impress customers.

Employee Engagement 62

Employee Engagement Shipping Returns Customer Experience 62

Wiser

OCTOBER 11, 2022

One of the most important decisions you will make as a business is how to price your products. No matter what part of the retail industry you’re in, how you price your products will have a direct effect on the success of your business. Price too high and customers could feel intimidated.

Drop-Shipping 147

Drop-Shipping Advertising Promotions Marketing 147

Retail TouchPoints

FEBRUARY 14, 2023

To do this, he relies on a line from his favorite lyricist Leonard Cohen: “There’s a crack in everything, that’s how the light gets in.” “ Our job is to look for the cracks ,” said Dubitsky. “If Why do they suck?’ [His Everything about Method was different from what consumers were used to, from the aesthetic to the name.

Consumer 224

Consumer Marketing Promotions Wholesale 224

Retail TouchPoints

JULY 8, 2022

Third-party marketplaces have taken over the online ecosystem — consumers are drawn to the vast product selection, price transparency and convenient delivery options leading marketplaces to become the primary vehicle for many online shoppers. of online business happening in marketplaces, why fight it?? A whopping 92% of U.S.

Department Stores 231

Department Stores Wholesale Consumer Accounting 231

Wiser

JUNE 13, 2023

For businesses of all sizes, the ability to accurately track and manage pricing is essential for success. Excel spreadsheets have long been the go-to tool for this task, but as companies grow and their pricing needs become more complex, it can be difficult to keep up with changes in pricing using Excel alone.

Management 158

Management Marketing Consumer Planning 158

Retalon

AUGUST 22, 2023

In today’s highly competitive online marketplace, getting your pricing strategy right is absolutely crucial for ecommerce success. This comprehensive guide will take you through everything you need to know to strategically price your products for optimal profitability and growth. What exactly is an ecommerce pricing strategy?

Marketing 41

Marketing Inventory Management Boutique Retailing Pricing 41

Hyken

OCTOBER 30, 2023

Industries like hotels, restaurants, and cruise lines excel in this area because they live with their customers 24/7, which creates a unique dynamic for delivering outstanding service. Plus, Paul shares how he managed a recent moment of misery of a cruise getting canceled and turned it into an opportunity to keep and impress customers.

Employee Engagement 56

Employee Engagement Shipping Returns Customer Experience 56

Retail TouchPoints

AUGUST 12, 2021

This new generation of online surveys is starting to have a significant impact not only on ad testing but on the entire spectrum of product development and marketing research, from consumer behavior analysis to pricing and brand tracking. It then feeds these statements back to respondents in the form of an ad hoc dynamic mini-survey.

Advertising 317

Advertising Consumer Marketing Brand Management 317

Wiser

FEBRUARY 22, 2021

Like creating a recipe or writing a song, sculpting an effective pricing strategy for your business takes a lot of trial and error. Every customer would love ridiculously low prices every day, but that comes at a major cost to your brand. What if there was a way that you could make your pricing strategy achieve all these lofty goals?

Marketing 141

Marketing Point of Sale Accessories Accounting 141

Mike Anthony

JULY 28, 2021

From what I can see, discounters are well positioned to go from strength to strength. Why will discounters continue to grow? If you believed what you read in the press and on LinkedIn, you’d be wondering what this is all about. Understanding what makes discounters attractive to shoppers. Far from it! And brands?

Shopping 147

Shopping Discount Store Returns Management 147

Retail Focus

DECEMBER 3, 2023

If you follow what is being reported and printed in the mainstream media, it seems there is no escape from artificial intelligence, or AI if you prefer. There is little doubt over this statement, with some jobs at higher risk than others, but if we focus in on the retail sector, what might this mean for the market?

Advertising 147

Advertising Shopping Promotions Checkout 147