How Ecommerce Retailers Can Prepare Now for Back-to-School 2022
Retail TouchPoints
JUNE 23, 2022
Among older shoppers, security may be more of a factor, because 44% say the possibility of online scams deters them from shopping online more often. Customers who can pay easily without security fears are more likely to complete checkout. Another easy step: Drop account creation requirements and allow guest checkout.
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