article thumbnail

Understanding eCommerce Business Models: A Guide

Wiser

The Fundamentals of eCommerce Business Models An eCommerce business model is a strategic business plan, outlining how an online business will generate revenue, identify the targeted customer segment, and deliver value to said customers. Key Features: Personalized marketing, direct interaction with customers, diverse product offerings.

article thumbnail

How to Align Markdowns with Psychological Pricing and Marketing 

Wiser

Instead of consumers waiting around to purchase certain items during their respective sale, they will begin to purchase them when they need them or when a targeted marketing campaign sparks their interest. . Free shipping with a minimum threshold can also help increase average order value. Type of Discounts.

Markdowns 180
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What investors want: The four e-commerce metrics that matter most

Inside Retail

With e-commerce businesses, the platforms we use to facilitate online business such as Shopify, various apps and software that directly integrate with the platform and performance marketing tools, give us real-time insight into the analytics and metrics that matter. What’s the lifetime value of your customers?

article thumbnail

Balancing Act: Financial Planning Tips for E-commerce Startups on a Tightrope

365 Retail

Setting Revenue Goals Conduct market research to estimate your revenue potential across products, segments, and channels. Targeted Marketing Dial-in campaigns tailored to high-value customer segments. Lean on cost-efficient channels like SEO and email marketing to supplement targeted paid ads.

article thumbnail

Wholesale Dropshipping

Independent Retailer

The wholesale product manufacturer creates, packages, and ships the product out to your customer for you, making this a low maintenance business model. When a retail customer orders an item, the dropshipping company blind ships the item to the customer. Why You Should Drop Ship. Why You Should Drop Ship.

article thumbnail

9 Profitable Retail Business Ideas to Start Your Venture

V Count

Retailers who want to thrive in the post-covid era must modernize their business models and marketing strategies. The retail space, no matter which specific market you’re invested in, will become more and more competitive, and quite likely, businesses that adapt technology into their business models will gain a competitive edge over others.

article thumbnail

How I Started My Online Store – From Idea To First Sale

Store Growers

Because I have too many projects that never got off the ground, my main goal for those first days was to ship something. Shipping is the part that requires a HUGE amount of energy. Shipping rates. It’s possible that their product prices, shipping costs or shipping speeds aren’t the best deal on the market anymore.