Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand
Retail TouchPoints
MAY 20, 2022
The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces. Loyalty to those stores used to be 100% — a top customer would go to Neiman Marcus for everything and not go anywhere else. And earn his stripes he has.
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