How pop-ups helped inform Kat the Label’s new flagship store in Melbourne
Inside Retail
NOVEMBER 29, 2022
From pop-ups to a permanent location. It’s a central location where people can travel here, but there’s also enough eyeballs on it to make it worthwhile from a brand awareness point of view,” Metcalfe said. It will also continue its pop-up stores, with an opening planned in Los Angeles next year, and a Gold Coast pop-up on the horizon.
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