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How Data Security Shifts are Driving New Marketing Mandates

Retail TouchPoints

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 274
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Inside Smart Commerce: The Future of Brick-and-Mortar is ‘Store as Media’

Retail TouchPoints

In fact, experts and practitioners across the retail spectrum largely agree that the store is a crucial vehicle for customer retention, engagement and loyalty. Even once-digital only brands like Warby Parker have doubled down on their store investments.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. However, brands cannot underestimate the importance of implementing a compliant and transparent process for collecting and using customer data. .

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Guest Post: How Does Software Enhance the CRM of Your Business?

Hyken

CRM can provide easy access to customer data and critical information, impacting customer retention by maintaining quality customer relationships. . Customer and leads. The CRM system helps you recognize leads, categorize them and differentiate them from the other customers. Encryption.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

Retail Minded

Automation and analytics have made it possible for retailers to identify customer trends quickly and respond in real time. This helps them understand customer needs better and create more targeted marketing campaigns that yield higher returns on investments (ROI).

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

Retail Minded

Automation and analytics have made it possible for retailers to identify customer trends quickly and respond in real time. This helps them understand customer needs better and create more targeted marketing campaigns that yield higher returns on investments (ROI).