Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

Promotions 146

Promotions Consumer Wholesale Advertising 146

Retail TouchPoints

MARCH 30, 2023

Sweaty Betty’s use of performance and personalization APIs from Salesforce allowed the retailer to “customize pricing and promotions to different shopper groups” depending on the actions they took, said Igor Faletski, VP of Product Management at Salesforce. Or ask a customer for their email address, or deliver a promotion?

Point of Sale 262

Point of Sale Checkout Consumer Promotions 262

RETAIL MANAGEMENT SOFTWARE

FEBRUARY 10, 2022

A complete point of sale system is one of your biggest assets in the retail industry. You need a point of sale system that helps you manage your business successfully in today’s highly competitive retail industry. Will your point of sale work across multiple platforms? Does it retain more customers?

Point of Sale 81

Point of Sale Customer Retention Management Promotions 81

Inside Retail

JUNE 28, 2021

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Storis

APRIL 18, 2024

Crafting enticing reward and membership programs is a competitive advantage, especially as customers are inundated with choices and retailers compete on overlapping product offerings. Promoting customer loyalty programs is critical to sustained retail success. Talk to a Sales Professional What is Customer Lifetime Value?

Payment Services 52

Payment Services Customer Retention Promotions Accounting 52

Storis

APRIL 12, 2024

Crafting enticing reward and membership programs is a competitive advantage, especially as customers are inundated with choices and retailers compete on overlapping product offerings. Promoting customer loyalty programs is critical to sustained retail success. What is Customer Lifetime Value?

Payment Services 52

Payment Services Customer Retention Promotions Accounting 52

RETAIL MANAGEMENT SOFTWARE

AUGUST 2, 2022

It will help you minimize customer complaints. It will help you reduce customer attrition. It will help you increase customer retention. It will help you increase the number of loyal customers. It will help you increase the number of repeat customers. It will help you reduce the cost of customer acquisition.

Management 84

Management Inventory Management Customer Retention Returns 84