How Puma is Using AI-Powered Styling to ‘Brainstorm’ with its Customers — and Increase AOV
Retail TouchPoints
MARCH 13, 2023
“Most of the time shoppers aren’t looking for individual products, they want to complete an outfit or create a certain look, so brands speak to them in that language,” said Deuskar, who is the Founder and CEO of the visual merchandising platform Stylitics. An iMirror in action at the Puma NYC flagship.
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