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How Puma is Using AI-Powered Styling to ‘Brainstorm’ with its Customers — and Increase AOV

Retail TouchPoints

MARCH 13, 2023

Most sporting [goods] retailers have sneaker-led demand, or a certain occasion- or sports-led demand, so oftentimes there’s a bunch of people gravitating to a certain product and then they bounce away,” said Deuskar. “So An iMirror in action at the Puma NYC flagship.

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