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For most retailers selling online, returns generate their greatest customerservice challenges and inevitably drain profitability. The average rate of customerretention in e-commerce is around 38 per cent. That means that just three out of 10 customers stick with one single brand for more than one year.
For most retailers selling online, returns generate their greatest customerservice challenges and inevitably drain profitability. The average rate of customerretention in e-commerce is around 38 per cent. That means that just three out of 10 customers stick with one single brand for more than one year.
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