Parachute to close 19 stores this year, shift away from ‘massive storefronts’
Retail Dive
JUNE 27, 2025
At the time, founder Ariel Kaye said "we see Parachute stores as an integral part of the overall customer experience as well as the long-term success of the brand." In April, a customer service representative confirmed via live chat that the Flatiron location would close. Sign up A valid email address is required.
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