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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

When customers willingly and explicitly share their preferences, desires and intentions, it grants businesses a treasure trove of insights without compromising privacy. This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns.

Marketing 265
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Leveraging Shopper Data to improve Retail Marketing Strategies

Shopper Motion

Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing strategies is one of the most effective ways for retailers to step ahead. Also, learn how to effectively target them with marketing campaigns.

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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 139