Remove Customer Experience Remove Location Remove Marketing Spend
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Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

The company decided to invest in technology that would help it harness the power of data to improve its customer insights and the shopper experience. β€œAt ” Like many retailers, Mejuri acquires and engages its customers from a diverse set of marketing channels, including Facebook, Instagram, Pinterest and Google.

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In-store customer experience – a top retail focus for 2021

I Vend

What I am hearing, and is supported by expert 3 rd party research, is a consistent pattern of four key priorities: in-store customer experience, knowledgeable staff, personalised loyalty programs and social media marketing. The in-store customer experience is that differentiation.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

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Unwrap New Holiday Shoppers in 2024: The Gift of In-app Advertising

Retail TouchPoints

Ringing in a Changing Digital Landscape D2C brands have historically relied heavily on search and social media, which have devoured a significant chunk of their marketing budgets. Nearly 70% of marketing spend has gone to these channels. Brands can target users based on their location, demographics and more.

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3 Mistakes for Brick-and-Mortar Retailers to Avoid

Retail TouchPoints

Though many merchants have taken measures to make their locations safer for workers and shoppers alike, a great many would-be patrons are still wary of being in close proximity to others. Consumer concerns about the possibility of catching or spreading the coronavirus by way of social contact remain high.

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Driving Marketing ROI Through Microsegmentation

Retail TouchPoints

During a deep-dive presentation during the Retail Innovation Conference & Expo , Dalton shared some metrics that reaffirm just how crucial segmentation is as retailers strive to acquire and retain customers.

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How Data Security Shifts are Driving New Marketing Mandates

Retail TouchPoints

Wade are putting a microscope on how social networks, retailers and other apps are using health data and other Personal Identifiable Information (PII) to create a customized (and helpful) user experience.