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Aligning Marketing and Training for a Consistent Customer Experience with Barry LaBov

Hyken

If new hires don’t receive the same training as the rest of the team, the result is inconsistency, which can create a disconnect with customers. Onboarding processes that quickly integrate new employees into the company culture are essential. Brands should aim to bridge the gap between their brand image and customer experience.

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Wireless 5G Revolutionizing Retail

Retail TouchPoints

Imagine a retail location where customers using an AR-powered mirror can see how clothing looks on them without ever entering a changing room. Or a customer receives immediate, personalized product promotions and recommendations the moment they walk in a store, creating a truly customized experience.

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14 Examples of Great Customer Experiences in Retail

Indigo 9 Digital

That confirms what we already know, the customer experience matters. But what constitutes a great customer experience? When looking at an example of a great customer experience it tends to hit on one of the following elements: 1) it’s helpful, 2) it saves time, 3) it’s friendly, 4) it’s memorable and 5) it fills a need.

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10 Ways to Improve the Experience for Customers Throughout Their Buying Journey

Small Biz Trends

Boost Employee Engagement. Your employees are likely the ones who interact directly with customers most often. So if they’re engaged at work, your customers will be more likely to have a positive experience. This Aircall post by Emily Gregor features seven tips for boosting employee engagement.

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How Aussie start-up Morsl aims to change the way we eat at work

Inside Retail

As reported by Inside Retail , micro-market start-up Morsl has raised $5 million in a series-A capital round, which will be used to accelerate growth and development. Designed to look like cafes, the brand’s self-service kiosks enable employees to quickly purchase healthy food and drinks at any time.

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Data dynamism: Three ways embedded analytics are transforming retailers’ data into competitive retail insights

Retail Focus

Starbucks is a global leader in this respect, crunching disparate data streams such as location, demographics, nearby offices and colleges, to test the potential success of new stores. The company uses analytics to explore the impact of new processes on the business and employees. And finally – new income streams.

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How The COVID-19 Crisis Impacts The Employee-Customer Relationship And How To Keep It Strong

Retail TouchPoints

In essential positions, where employees work at grocery stores, pharmacies or health care facilities, these individuals put themselves at risk daily simply through continued public contact rather than staying safe at home. In situations where businesses and customers interact in ways other than face-to-face, many things are lost.