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Organize the store into themed zones to enhance customer navigation and promote cross-merchandising opportunities. Prioritize sustainable materials in both store fixtures and visual merchandising to appeal to eco-conscious consumers and support brand loyalty.
It’s December, so we know that you have already made a list and checked it twice, but here’s a refresher, just in case… EVENTS ARE ESSENTIAL Customers need a reason to visit your store so plan on having at least one major and two minor in-store events in December. Cross-merchandise products to increase your average sale.
Moreover, effective display maintenance contributes to the overall shopping experience. Key Takeaways Effective display maintenance is important for attracting and retaining customers, as well as enhancing the overall shopping experience. Conversely, a clean, organized, and visually appealing display invites exploration and engagement.
A survey commissioned by social shopping platform Slickdeals found that U.S. Impulse shopping is not reserved for physical stores. Let’s dig into more ways that you can directly affect your customers’ impulsive shopping behaviors. 2: Cross-merchandising. What is cross-merchandising?
Prepare a WRITTEN plan to share with associates and customers on how you will care for their health and safety. Determine to what degree social distancing can be done while shopping in your store. Best Buy has implemented a plan to open by appointment. · Provide associates with the PPE needed to do their jobs.
Category resets have some overlap with assortment planning , which is determining the best products and quantities to meet consumer demand. For example, holiday shopping calls for specialized displays that feature the hottest items in prominent places. Consider Cross-Merchandising Opportunities.
For store owners and sales associates alike, it can be rather daunting to come up with a retail floor plan. However, merchandising does not have to become chaotic. With the proper retail fixtures, you can create an organized, enjoyable shopping experience for your customer. Slatwall Merchandisers. Acrylic Slatwall Trays.
Your merchandising strategy should take all of this into account when planning the visual display of your stores and digital channels. Even the kind of music you play in your stores says something about the merchandise and the brand. Find Opportunities to Cross-Merchandise. Tell a Story.
Making the Golden Quarter work for you requires careful planning that, but even if you haven’t laid the groundwork for a big finish throughout the year, you can still reap the benefits of a solid holiday season. This year consider the following in your Golden Quarter planning: 1. Both of these retailers offer good plans.
The Target Syndrome Think about the last time you shopped at a Target store. Chances are, even if you went in to buy a bottle of glass cleaner you spent at least $50 on things you hadn’t planned on purchasing. We begin each one by observing how people shop the sales floor: Where do they go? How much did you spend? The Enablers.
And while we can’t make the days longer, we can help with the tools necessary to help you plan your visual merchandising. One thing that has stuck with us from those days is that it takes time and preparation to build a themed experience each month, and that a plan of action is necessary to make it happen.
Making the Golden Quarter work for you requires careful planning. Many shoppers let the time get away from them and hurry to finish their shopping; others intentionally wait for Super Saturday because they are lured by the potential of receiving an additional discount. It just makes sense to have a plan of action.
While we can’t make the days longer, we can help with the tools necessary to help you plan your visual merchandising, the big part of your store that keeps shoppers interested. Consider the following areas in planning your displays. More often if you have multiple themes planned for that month.
When thoughtfully designed and organized, they can improve the overall shopping experience, increase customer engagement, and boost sales. They also facilitate easy product location and access, making shopping more convenient and enjoyable.
Remember, its job is to transition customers from whatever they were doing outside of your store and refocus them on shopping. People don’t start thinking about merchandise until they are at least 5-10’ inside the door, this means that the baskets and signs and samples that fall within the decompression zone will e missed.
How people are shopping is changing and how that affects brick and mortar still remains to be seen a bit. How do they have that experiential type of shopping activity and how that might be changing? A lot of things are changing, we’re seeing with our shoppers, a lot of shopping behaviors are changing. Others are thriving.
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