Cross Merchandising Customer Experience Planning Shopping 
Wiser
MAY 14, 2020
The ultimate role of the visual merchandiser, then, is to design spaces that combine the unique selling points of the individual products and the overall brand aesthetic in a way that communicates the value of each item and the brand as a whole. Even the kind of music you play in your stores says something about the merchandise and the brand.
Retail Adventures
JANUARY 27, 2022
We also know that you never have enough time to do everything you want to do to you sales floor, and that your customers require constant change to keep them coming back for more. Consider the following areas in planning your displays. Research has proven that a pleasant-smelling environment has a positive effect on shopping behavior.
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