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Game on: How H&M is bringing fast fashion to the metaverse

Inside Retail

These are some common factors that motivate players to continuously return to achieve milestones. This in-game action is a subtle reference to the environmental impact of textile waste globally and to change consumer behaviour, we need to learn new habits. In an effort to connect with a portion of an estimated user base of 58.8

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Tommy Hilfiger gets thrifty with ThredUp

Inside Retail

People can request a prepaid shipping label from the website and send their clothes to ThredUp for sorting. The rest can be returned to the sender or recycled responsibly. And 72 per cent of consumers said they buy fast fashion because it’s cheap and convenient. Participating in the program is straightforward.

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Gen Z: Merchants of cool or brand killers?

Inside Retail

My Gucci Marmont bag from Vestiaire Collective has shipped. Bagged a pre-loved bargain, supported circular fashion and didn’t even set foot in a store. I wrack my brains to remember when I last bought new clothes in-store. Quick email check. GlamCorner has a sale. Aje has released its new collection. We like familiarity.