Exclusive Q&A: EY Defines 5 Post-Pandemic Consumer Segments
Retail TouchPoints
AUGUST 3, 2020
In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. For example, in June, three months after the shutdowns began, 42% of respondents said the way they shop will fundamentally change as a result of the outbreak.
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