Alibaba exec talks about how Australian businesses can target SEA and China
Inside Retail
FEBRUARY 22, 2024
As head of marketing at Alibaba Group , Australia and New Zealand, Kit Yau has a solid understanding of what consumers in these markets are looking for from Australian and New Zealand brands. With AliExpo 2024 on the horizon, she shared her thoughts on how Australian businesses can tap into the vibrant Southeast Asian market.
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