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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

We’ve been able to sell lots and lots and lots of products, to the point that TikTok is quickly becoming one of our larger [points of sale].” It’s not Saturday morning cartoons; it’s not these huge, big-budget ads — but we can still create incredible content and connect with thousands, even millions of consumers through TikTok.”

Shopping 202
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POST COVID-19 Outlook on Sporting Goods Industry & Market Trends: The Good, The Bad and The Greatest Opportunities Ahead

RETAIL MANAGEMENT SOFTWARE

Rising consumer spending combined with higher disposable income in the last quarters of 2019, was expected to stimulate industry revenue growth, as more consumers require sporting goods for their health and fitness. Department stores, mass merchandisers and retailers that exclusively sell apparel are not included in this category.