Remove Consumer Remove Merchant Services Remove Outdoor Remove Social Commerce
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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products. Suffice it to say that social commerce has arrived in America.

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How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%

Retail TouchPoints

In 2017, Polywood had a great product sustainability story (its outdoor furniture is made from 100% recycled plastic and comes with a 20-year guarantee) and a solid launching pad for direct-to-consumer sales (a 27 -year history of selling through big box, home improvement and specialty patio stores).

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Combat Inflation’s Impact by Streamlining Conversational Commerce Channels

Retail TouchPoints

And how are you giving them a value-added product or service for being loyal to you? One big thing we’re seeing is the rise of conversational commerce, with interactions that are completely within a conversational interface. Retail TouchPoints (RTP): What can retailers do to deal with the challenge of slower online sales?