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How Enterprise Modernization and Artificial Intelligence are Charting a New Course for the Consumer Industry

Retail TouchPoints

The latest Consumer Price Index (CPI) data highlights a significant deceleration in inflation, now standing at half of last year’s peak. This moderating trend in inflation is an encouraging development, but it is not without its caveats, particularly within the dynamic and complex terrain of the retail and consumer goods industries.

Consumer 218
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How Artificial Intelligence is Reshaping Retail & CPG Marketing

RETAIL MANAGEMENT SOFTWARE

In the rapidly evolving world of retail and consumer packaged goods (CPG), staying ahead of the competition is a constant challenge. Traditional marketing strategies alone are no longer sufficient in today’s digital age. AI algorithms analyze customer data to understand preferences, behavior, and purchase history.

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Using Prebuilt Data Models? You Should Be

Retail TouchPoints

Analysis-ready models eliminate the need for manual data engineering, science and analysis, all of which can be time-consuming and prone to error. Here are just a few examples: Marketing Attribution model: This model helps in determining which marketing channels and campaigns are driving the most traffic and revenue.

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The Rise of AI in Retail: Transforming the Industry Online, In-Store, and Socially

365 Retail

One industry that has experienced a paradigm shift due to the introduction of AI is the retail sector, where this powerful technology has been gradually integrated into various aspects, from physical stores to e-commerce platforms and social media marketing. The technology also enables retailers to create targeted marketing campaigns.