Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. Trade promotions are directed toward the intermediaries involved in the distribution process, such as wholesalers, distributors, or retailers. What is Trade Promotion?

Promotions 146

Promotions Consumer Wholesale Advertising 146

Retail TouchPoints

JULY 26, 2021

If you’re a wholesale retailer or brand owner and you haven’t already launched a direct-to-consumer sales channel, you’d better be thinking about it. The global pandemic not only accelerated the growth in ecommerce, it highlighted the shortcomings of wholesale-only sales channels. Digital Marketing. to visit your website.

Wholesale 275

Wholesale Payment Services Fulfillment Returns 275

Retail TouchPoints

APRIL 26, 2024

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. Suzanne McDonnell: From the beginning, Bark’s founders knew that our consumers love their dogs passionately as their family, children and soulmates.

Wholesale 246

Wholesale Consumer Marketing Advertising 246

Retail TouchPoints

MAY 20, 2022

The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces. Introducing DTC Without Damaging Wholesale. And earn his stripes he has. I Would Always Rather Over-explore than Under-explore’.

Wholesale 224

Wholesale Department Stores Fashion Social Commerce 224

Inside Retail

MARCH 14, 2024

Sustainable, direct-to-consumer fashion brand Allbirds promised to revolutionise the retail industry with stylish, comfortable, and environmentally-conscious footwear designs. However, it appears that this once-high-flying DTC brand has flown a bit too close to the sun and has certainly not performed according to expectations.

Planning 130

Planning Wholesale Consumer Apparel 130

Retail TouchPoints

JANUARY 9, 2024

Metz has more than 25 years of experience leading consumer and durable goods companies. ” Despite less-than-stellar sales for its direct business, Solo Brands has been seeing a hearty boost in its wholesale division. .” 15, 2024, when Christopher Metz, who most recently served as CEO of Vista Outdoor Inc., will take over.

Outdoor 267

Outdoor Sporting Goods Wholesale Marketing Spend 267

365 Retail

APRIL 4, 2024

Embracing an omnichannel approach which allows for a positive customer journey is increasingly being adopted by distributors and wholesalers, who are moving to utilise interim retail resource to create competitive advantage. Supply chain, demand planning and inventory are specialisms many retailers have mastered well.

Wholesale 57

Wholesale Merchant Services Net Profit Planning 57

Retail TouchPoints

DECEMBER 3, 2021

Technological innovations have optimized and enhanced almost all areas of the retail organization, from marketing to fulfillment, but the process of bringing products to market has been markedly slower to advance. After he sold his first company to Groupon, he teamed up with Matthew Field, a former Bain & Co.

Consumer 264

Consumer Merchant Services Planning Marketing 264

Inside Retail

APRIL 8, 2021

Dutch fashion retailer Scotch & Soda is accelerating its global expansion plans with a total of 15 new brick-and-mortar stores and 12 shop-in-shops opening worldwide over the next six months. IR: How are you planning to grow the brand in Asia Pacific?

Planning 246

Planning Wholesale Fashion Marketing 246

Retail TouchPoints

MARCH 11, 2021

Buoyed by a return to growth in Q4 2020, Adidas has unveiled a new growth strategy that will transform the company into a direct-to-consumer-led business with an emphasis on sustainability. The move is in line with similar shifts made by competitor Nike, which is ditching wholesale accounts and beefing up its digital and DTC business as well.

Planning 193

Planning Wholesale Sporting Goods Accounting 193

Independent Retailer

OCTOBER 28, 2022

When you first start your wholesale business, it can be tricky to find the right price to sell your merchandise. Wholesale Price vs. Retail Price. In order to establish the right prices for your products, it is important to understand the difference between wholesale and retail pricing. What is the wholesale price?

Wholesale 70

Wholesale Retailing Pricing Planning Consumer 70

Inside Retail

JUNE 20, 2021

Eschewing trends, the company has grown by expanding into complementary categories, such as homewares and kids’ clothing, and diversifying its business model across wholesale, direct-to-consumer and licensing. They’re at the mercy of their wholesale and licencing customers.”. But in recent years, Ralph Lauren has struggled.

Consumer 231

Consumer Wholesale Fashion Marketing 231

Inside Retail

MARCH 26, 2024

The retailer also expects to benefit from the trend of electric bikes, and it has two national expos this year to showcase the company’s fleet to consumers. Australia is the strongest market for the business. This year, the group has closed three stores in New Zealand and in the highly competitive UK market, two closures are planned.

Returns 130

Returns Planning Specialty Retailers Customer Experience 130

Independent Retailer

JULY 14, 2022

If you are looking to take the plunge into wholesale, here is everything you need to know in order to find the best merchandise to sell online: What is a Wholesale Business? First, you need to understand what it means to sell wholesale. This way retailers can mark up the price, selling it to consumers, and make a profit.

Wholesale 67

Wholesale Shipping Marketing Department Stores 67

Inside Retail

SEPTEMBER 5, 2022

Our focus has been to get our product and marketing strategies right with superior fits and top-tier campaigns,” Santamaria said. Excitingly we’ve seen double-digit growth across our retail, wholesale and online channels.”. Closer to home, Seafolly has big plans for the upcoming Australian summer, its busiest trading period. “We

Planning 130

Planning Department Stores Wholesale Shipping 130

Retail TouchPoints

AUGUST 3, 2021

Sweaty Betty makes more than 80% of its revenue through the direct-to-consumer channel, which was a boon during the 2020 lockdowns. The acquisition of Sweaty Betty complements our strategic shift over the last several years from a traditional footwear wholesaler into a consumer-obsessed, digital-focused growth company.

Marketing 305

Marketing Apparel Wholesale Consumer 305

Retail TouchPoints

MARCH 13, 2024

have established new partnership parameters amid Tempur Sealy’s planned acquisition of Mattress Firm. Tempur Sealy initially announced its plans to acquire Mattress Firm in May 2023 for $4 billion in a cash and stock transaction. Initially, Purple only planned to commit to the partnership for a two-month period.

Wholesale 227

Wholesale Planning Consumer Marketing 227

Independent Retailer

DECEMBER 23, 2022

consumers have been pulling back on clothing and durable goods as soaring inflation raises the cost of food and basic items. Wholesale inventory bloat, combined with a softening demand in the economy, is taking its toll on cash flow and earnings at retailers. . This is not a bad option if you plan to keep a long-term relationship.

Inventory Management 76

Inventory Management Wholesale Management Markdowns 76

Retail TouchPoints

MAY 12, 2023

based wholesale and retail business assets of the Scotch & Soda brand, which will allow its products to be sold in retail stores across the country. Bluestar plans to invest in marketing initiatives to introduce new consumers to the brand and support strong consumer engagement worldwide.

Wholesale 295

Wholesale Accessories Apparel Brand Management 295

Retail TouchPoints

JULY 29, 2020

While the name Burton is almost synonymous with the snowboards the company began making in 1977, Burton has diversified over the years into new categories — including surfboards, apparel, goggles/optics and other sports gear — as well as expanding beyond manufacturing into direct-to-consumer (DTC) retail, both physical and digital.

Planning 258

Planning Wholesale Customer Experience Store Operations 258

Retail TouchPoints

JANUARY 13, 2023

The creditors plan to take over Morphe’s wholesale operations, online platforms and international retail stores, subject to court approval. FORMA Brands plans to use the transaction to strengthen its financial position and help execute its long-term growth strategy, which includes a pivot toward wholesale and ecommerce operations.

Wholesale 263

Wholesale Finance Promotions Planning 263

Independent Retailer

NOVEMBER 30, 2022

That being said, if a company’s expansion efforts are not managed properly, global marketing success will be unattainable. . While all of these new opportunities sound exciting, entering a new market unprepared can be a massive drain on resources with little to no return. You have a plan for growth. You are running out of space.

Wholesale 75

Wholesale Payment Services Target Market Marketing 75

Inside Retail

JULY 30, 2023

“Despite anticipated headwinds in the domestic wholesale market, we successfully navigated the challenges and achieved record quarterly sales in addition to a new second-quarter earnings record,” added John Vandemore, CFO of Skechers. The company says it will achieve sales between US$1.95 billion and $2.0 billion and $8.1

Wholesale 242

Wholesale Location Planning Consumer 242

Inside Retail

APRIL 22, 2021

Brian Walker, founder and CEO of Retail Doctor Group, said Amazon has the ability to be “anything they want to be” in terms of the consumer offer and expects the salon to be very popular. Pascal Martin, partner at OC&C Strategy Consultants, said “it’s all about consumer data”. The post Can Amazon blow out the hair care market?

Marketing 246

Marketing Wholesale Location Consumer 246

Inside Retail

FEBRUARY 22, 2024

The outdoor brand has plans for an aggressive retail expansion while simultaneously continuing its community-building initiatives. Inside Retail : What is the overarching vision fuelling Hoka’s retail expansion into the Australian market? IR : Community-building initiatives have long been part of Hoka’s marketing strategy.

Outdoor 279

Outdoor Consumer Wholesale Planning 279

Retail TouchPoints

NOVEMBER 13, 2023

Brooklinen was a direct-to-consumer darling that promised consumers high-quality sheets at great prices. By eliminating supply chain complexities and “cutting out the middlemen,” Brooklinen was able to streamline the product development journey and fully immerse consumers in the ethos and values of the brand.

Wholesale 241

Wholesale Advertising Consumer Promotions 241

Retail TouchPoints

AUGUST 30, 2021

The spring and early summer was an optimistic time for many consumers who finally emerged from lockdowns looking to refresh their wardrobes and find items suited for smaller local outings during the warmer months. Retail rode strong into Q2 2021 as shoppers returned to stores even as digital sales remained elevated.

Consumer 312

Consumer Fulfillment Department Stores Sporting Goods 312

Retail TouchPoints

MAY 18, 2023

Touchland’s rapid growth has inspired founder and CEO Andrea Lisbona to invest in a robust enterprise resource planning (ERP) system that supports scalable, data-driven expansion. Touchland analyzed data to understand consumer behaviors and found that shoppers were buying six or seven units at a time. This is the key to growth.”

Planning 245

Planning Accounting Wholesale Consumer 245

Retail TouchPoints

DECEMBER 13, 2021

With retailers already pushing out holiday sales to entice consumers to buy early and avoid delivery delays due to supply chain congestion, one tactic that they will lean on to entice customers is buy now, pay later (BNPL). BNPL Can Have an Effect on Consumers and Retailers.

Payment Services 253

Payment Services Consumer Returns Management 253

Inside Retail

MAY 25, 2023

James Chan, head of marketing for Reebok Pacific (Australia and New Zealand) chats with Inside Retail about the brand’s partnership with Brand Collective, how Reebok is aiming to be the fastest-growing sports brand in the world, and how he continues to push the envelope within in his profession. The opportunities are endless.

Marketing 130

Marketing Fashion Management Wholesale 130

Retail TouchPoints

AUGUST 2, 2023

DTC is still very much alive and well, but digital-first companies are having to adapt to a new normal where competition is fiercer, financial pressure is ever-present and the marketing tactics that used to work so well are no longer cost-efficient. What that does is it allows you to put that money back into marketing and grow the business.”

Wholesale 228

Wholesale Drop-Shipping Marketing Accounting 228

Inside Retail

JANUARY 21, 2024

The luxury market is categorised by its exclusivity, maintained through a combination of high price points, consciously limited product volumes, reputation and customer experience, amongst other factors. Longchamp manages 325 direct-to-consumer stores through 25 distribution subsidiaries around the world. billion in 2024.

Boutique 262

Boutique Department Stores Fashion Accessories 262

Inside Retail

SEPTEMBER 19, 2023

The company delivered a revenue increase of 16 per cent to $172 million during the period spanning pre-Covid year 2019 to 2022 and expects flat-to-modest revenue growth for 2023, in the face of constrained consumer spending and wholesaler buying caution.

Outdoor 264

Outdoor Point of Sale Wholesale Planning 264

Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5

Consumer 98

Consumer Returns Advertising Marketing 98

Inside Retail

APRIL 24, 2024

Legacy denim brand, Levi Strauss & Co has rolled out a direct-to-consumer first strategy across its East Pacific Asia market. The pivot away from Levi’s historically successful wholesale model was first introduced with the arrival of new president and CEO Michelle Gass who has her sights set on taking the brand to new heights.

Consumer 147

Consumer Wholesale Location Fashion 147

Retail TouchPoints

DECEMBER 7, 2021

Alibaba Group has reorganized its consumer and wholesale commerce divisions and named current Deputy CFO Toby Xu to succeed Maggie Wu as CFO in April 2022. The markets will always have ups and downs, but Alibaba has ambitious long-term goals. billion for monopolistic practices earlier this year.

Wholesale 235

Wholesale Consumer Marketing Planning 235

Retalon

MAY 10, 2024

If you have ever planned a family budget, you will easily understand Open to Buy (OTB). There are two types of families in household budget planning: those who operate on a tight budget, where planning is essential, and those for whom purchasing what they like at the moment is a priority, with budgeting taking a back seat.

Planning 41

Planning Markdowns Merchant Services Payment Services 41