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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

The influencer marketing industry is poised to reach $16.2 billion by the end of 2022 , in large part because influencers can provide direct connections to consumers and allow brands to deliver messaging in an authentic and relevant way. This makes social media and social marketing an integral part of supply management.

Consumer 346
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Moving from Monologues to Conversations: How Brands are Driving Innovation with Unified Commerce Experiences

Retail TouchPoints

Steve Jobs once famously said that his job was to figure out what consumers want before they know they want it. It’s pretty simple, but it requires extreme collaboration across all the potential [channels] and technologies that touch a consumer to be successful.” As was often the case, Jobs was ahead of his time.

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ROI, Conversions, Loyalty, and More — Getting the Most from Your CPG Marketing Spend

Rangeme

You have to look at specific metrics like net promoter score (NPS) and brand engagement on social media to get the best understanding of loyalty. It can also be a difficult feat to accomplish, considering experts say it takes at least five purchases for a consumer to be considered l o yal.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 255
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Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric

Retail TouchPoints

And while understanding customer satisfaction is crucial, traditional methods like Net Promoter Score (NPS) have limitations that can actually lead to the opposite of intended outcomes if not applied carefully. that keep them coming back for more. However, the process varies depending on the sales model.

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How to manage the inflationary tiger

Mass Relators

We need to figure out how to carefully tame, or manage, this inflationary tiger, to prevent havoc within our businesses over what could be an extended period of below-trend economic growth and rising ­unemployment. And we’re dealing with the new, post-pandemic consumer. Consistent supply secures promotions, distribution and sales.

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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. that’s why marketing teams are allocating more of their spend towards them. Listen to the session on demand.

Consumer 136