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4 Tips for Retail Businesses Hungry for Venture Capital Funding

Retail TouchPoints

Here are four important fundamentals these retailers will need: Establish a core business advantage; Tie your advantage to a clear value proposition; Get your customer acquisition costs (CAC) and LTV in order; and Map a path for expansion and diversification. The most notable shift has been in VC’s emphasis on direct-to-consumer (DTC) brands.

article thumbnail

4 Tips for Retail Businesses Hungry for Venture Capital Funding

Retail TouchPoints

Here are four important fundamentals these retailers will need: Establish a core business advantage; Tie your advantage to a clear value proposition; Get your customer acquisition costs (CAC) and LTV in order; and Map a path for expansion and diversification. The most notable shift has been in VC’s emphasis on direct-to-consumer (DTC) brands.