Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year
Retail TouchPoints
DECEMBER 5, 2023
To understand the impact of this shift, it’s crucial to recognize the importance of Lunar New Year to Chinese consumers. Thematic visual merchandising : Let Chinese shoppers know you know how important this week is and create some visual merchandising to display throughout the period – just as you would for Christmas.
Let's personalize your content