Tapping into Temu: Why American Gen Zs love the Chinese app
Inside Retail
MAY 31, 2023
Like Shein, Temu offers discounted fashion and lifestyle goods, but unlike Shein it sources and ships directly from manufacturers in China. Now with Temu, Pinduoduo is helping incubate the next generation of up-and-coming brands and creates products based on consumer demands as part of its next-gen approach to manufacturing.
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