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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. Something has to be said about a first mover advantage, it makes things easier.

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How Beyond Meat’s Marketing Strategy Set it Apart

Indigo 9 Digital

Plant based burgers are not new but Beyond Meat has been able to capture more of the mainstream market. If you are wondering how Beyond Meat has been able to make strides where others haven’t consider these four elements of its marketing strategy. Expand the definition of your target market. grocery stores.”

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Study: Resale to Hit $47B by 2025, Giving Fast Fashion a Run for its Money

Retail TouchPoints

That growth rate looks likely to continue, with the overall secondhand market projected to double in the next five years, reaching $77 billion in annual sales by 2025. Clark isn’t exaggerating: 33 million consumers bought secondhand apparel for the first time in 2020, according to the report.

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“Huge gap”: Why retailers haven’t improved conditions for garment workers

Inside Retail

The progress made by 25 retailers has been tracked and monitored by World Baptist Aid – via its Ethical Fashion Report and in accordance with its guidelines – with factors relating to supply chain governance, including workplace conditions and wages, being accessed. The conscious consumer segment is growing quickly.”