The ‘Social Proof’ is in the Pudding: Gartner Analyst Explains the Lure of Livestream Shopping
Retail TouchPoints
APRIL 19, 2021
Social commerce and livestream shopping in particular continues to pick up steam in the U.S., with brands across various retail segments testing out this latest addition to their marketing playbooks. Retail TouchPoints (RTP) : Why are consumers flocking to livestream shopping? RTP: How can retailers appeal to U.S.
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