3 Keys to Creating a Successful Third-Party Marketplace: Compete on Your Terms, Not Amazon’s
Retail TouchPoints
JUNE 1, 2021
As online competition heats up, third-party marketplaces are proving to be a cost-effective and relatively low-risk way for retailers to expand their product offerings and capture consumer mindshare. In fact, many third-party marketplaces are nearly invisible to the end consumer. But this model is unlikely to work for most retailers.
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