article thumbnail

2021 IVC First Place: “Market by Macy’s” (In-Store Apparel Presentation)

VMS

The main challenge of the Market by Macy’s project was balancing the traditional notions of the scale of a Macy’s shopping experience with the new Market brand outlook via a smaller format,” says Robyn Novak, VP, Nelson Worldwide. Market by Macy’s. The store also features a concierge service and café.). Jungle Bells.

Apparel 52
article thumbnail

6 Ways to Increase Impulse Buys: Online and In-Store

Wiser

consumers spend an average of $276 per month on impulse buys. You can create a shopping situation where consumers feel like they have something to win if they buy, either literally, through sales and promotions, or figuratively, by positioning the purchase as “retail therapy.” The most obvious is via email marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

[Webinar] Retail Post-Pandemic: 6 Store Conditions Consumer Brands Need to Monitor to Win at the Register

Wiser

Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.

Consumer 148
article thumbnail

Instant Biologics: Sowing the Seeds of Success at Retail

Rangeme

We saw an opportunity with fertilizer because the products on the market were hard to use,” says Robbins. Its fertilizer consists of effervescent tablets that are easy to use, don’t take up much space (on retail shelves or consumers’ cupboards) and have a low carbon footprint in their delivery to retailers and consumers.

ATS 52
article thumbnail

What is Visual Merchandising?

Wiser

You might have the best products or prices on the market, but if your stores are bland and the products are poorly displayed, people will look elsewhere. This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is a powerful way to cut through the noise.

article thumbnail

What is Visual Merchandising?

Wiser

You might have the best products or prices on the market, but if your stores are bland or the products are poorly displayed, people will look elsewhere. This is where visual merchandising comes into play. What is Visual Merchandising? The Importance of Strong Visual Merchandising. Find Opportunities to Cross-Merchandise.

article thumbnail

How to Knock Assortment Planning Out of the Park

Wiser

In retail, assortment planning is the process of determining the right products and right quantities to meet consumer demand. Beyond the merchandising itself, assortment planning also refers to optimizing a store’s visual merchandising, layout, and the placement of the products. What is Assortment Planning?