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After Summer Sale Comes Amazon Prime Day — Retailers Must Prepare

Retail TouchPoints

They have plenty of room to offer great discounts, and will be more confident about their shipping guarantees as well. After the summer sale, it will be time for retailers to regroup and determine what their best move should be in October, when the spotlight is on for early holiday shopping.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Of course, there are reasons why certain kinds of products haven’t been as quick to become ecommerce mainstays — mailing a live tree will never be as simple as shipping at T-shirt, for example. Easier said than done, of course. And yet, the consumer demand is there, and it’s becoming hard for retailers to ignore, no matter their category.

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An Overview of how the BOPIS Retail Strategy is Transforming the Industry (2021)

Retalon

Instead of only shipping to customers’ homes, retailers let online customers shop from their local and online store’s inventory and pick up their orders from their closest brick-and-mortar location the same day. This product is shipped to the store where the customer picks it up. Lower shipping costs.

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Online vs. Offline Retail – Blurring the Line between Bricks and Clicks

Retalon

You can also beef up fulfillment options so that customers can pick-up in local stores or ship directly from other stores, mirroring the convenience of online ordering. Consumers can find the same products across the globe, and now, consumers can comparison shop online and find the lowest priced goods in seconds.

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Retail AI & Predictive Analytics Blur the Line between Bricks and Clicks

Retalon

You can also beef up fulfillment options so that customers can pick-up in local stores or ship directly from other stores, mirroring the convenience of online ordering. Consumers can find the same products across the globe, and now, consumers can comparison shop online and find the lowest priced goods in seconds.

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The Rise of the Digital Showroom

Retail TouchPoints

Own your audience’s comparison shopping experience. Comparison shopping is a major part of the showrooming experience for most consumers. In a branded B&M environment, the comparison process works to your advantage: you win no matter which item they choose to buy.

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Scaling Google Shopping To Multiple Countries

Store Growers

For one of my clients, we managed to increase revenue by 35%, just from targeting a new country with their Shopping campaigns. Getting tax & shipping settings right. Google Shopping campaign setup. Managing expectations. Is going abroad with Google Shopping worth the hassle? That Shipping price of €9.07