Remove Comparison Shopping Remove Location Remove Marketing Remove Returns
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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 254
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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

The luxury goods market is an excellent example of where consumers have become accustomed to bespoke experiences. Empowering customers to quickly locate and refine items in their search reduces fatigue and makes browsing new products more engaging. Bringing Luxury Online.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

DRINKS sells wine directly through its DTC platform Wine Insiders and also offers an enterprise solution to facilitate online wine sales at major retailers including Kroger , Thrive Market , Boxed.com , The Wine Shop on Instacart and its newest client, Macy’s. One of their biggest hang-ups?

Returns 268
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Zebra Technologies releases 16th Annual Global Shopper Study

Mass Relators

–   Zebra Technologies Corporation  has announced the findings of its 16 th Annual Global Shopper Study that confirmed retailers are feeling the omnichannel squeeze, particularly with managing online returns and reducing shrink caused by theft, fraud and other contributing factors.

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Shoppers’ In-Store and Online Expectations for 2019

Wiser

Both in-store and online retail is constantly changing as new trends and technologies are introduced to the market. In store shopping is still very prevalent, even with the increasing availability of online retailers. Comparison shopping is a very popular trend that only appears to be growing. In-Store Preferences.

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An Overview of how the BOPIS Retail Strategy is Transforming the Industry (2021)

Retalon

Instead of only shipping to customers’ homes, retailers let online customers shop from their local and online store’s inventory and pick up their orders from their closest brick-and-mortar location the same day. BORIS (Buy Online Return In-Store): Concentrates on reverse logistics. Payment, return, and exchange policies.

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Online vs. Offline Retail – Blurring the Line between Bricks and Clicks

Retalon

Plus, going into a retail store significantly reduces the potential for returns and increases upsell opportunities. The debate over bricks (physical locations) versus clicks (online stores) has long centered on several key factors, including: – Cost efficiency. – Ease and efficiency of taking products to market. .