Zebra Technologies releases 16th Annual Global Shopper Study
Mass Relators
OCTOBER 25, 2023
While omnichannel shopping causes challenges for retailers, most shoppers prefer options. Eight in 10 favor a blend of online and in-store shopping, and 75% choose to shop with online retailers that have a brick-and-mortar location. As omnichannel shopping continues to grow, the volume of returns increases along with it.
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