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It’s part of the mall’s rejuvenation to refresh and elevate its positioning among its clientele. The pandemic had of course hit the retail market in Singapore with movement restrictions for the last two years, and the management saw this an opportune time to recalibrate and refresh its retail offerings.
The pace has been maddeningly slow – both as an executive in retail technology and as a consumer. Yes, some of the lowest hanging fruit has been picked – you can now return online purchases in-store (remember when that was a thing, having to return online purchases through the mail?),
41% of surveyed retailers find the most advantageous use of this data is clienteling, which can be conducted by sales associates to increase their productivity during off-peak hours. Integrating programs into Point of Sale makes managing the program easier for retailers and redeeming incentives seamless for customers.
Retailers such as Best Buy and Apple were two of the first to implement the model at scale, showing the value for businesses outside of luxury and specialtyretail. Ultimately, the customer must feel at ease within the space, or they will be reluctant to return. Is the store limited in space?
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