Managing retail touchpoints for a positive customer experience
Retail Focus
NOVEMBER 28, 2022
In addition to perfecting each brand touchpoint’s management, it is the liaisons that matter the most in an omnichannel context. Brands ensure a frictionless journey “from and to”, at any time, from any location and through any device or touchpoint. . Retail formats in an omnichannel context ensure a seamless experience .
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