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Enter Chat Commerce: Tips for Implementing the Newest Form of Consumer Engagement

Retail TouchPoints

We know one of the most critical ways brands connect with consumers is via social media. As one of the fastest-growing forms of communication (the average annual growth rate amongst consumers on social platforms is 7.2%), brands would be remiss to ignore this relatively low-lift form of engagement. In fact, there are now roughly 3.78

Consumer 265
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As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital  

Retail TouchPoints

Once reserved for an ultra-affluent clientele with disposable income to spend on shopping trips in the world’s most fashionable cities, the luxury category is undergoing a significant transformation. Within this role, Livi serves as a spokesperson for the brand, especially when promoting its technology interests and advancements.

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Experiential in-store shopping is this season’s must have according to 93% of European fashion retailers

A1 Retail

New research from Scandit , a specialist in smart data capture, reveals insights into the changing omnichannel expectations of today’s fashion consumer and how retailers can respond to keep the physical store alive. Delivering on customer needs via technology . Technology can solve some of these challenges.

Fashion 75
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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019).

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10 Best Discount Strategies for Fashion E-commerce Retailers

I Love Fashion

Fashion Digital Marketing Agency What is the most effective way to increase sales within the short period for an online fashion retailer? By offering a discount, fashion retailers can not only bring more profit within a certain time period, but they can clear out their stocks. Consumer behaviour changes. Let’s dive in.

Fashion 52
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How Luxury Brands Are Responding To COVID Tension With Innovation

Retail TouchPoints

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. Trend 1: Evolving Consumer Priorities Could Depress Luxury Spending. trillion in current exchange rates.

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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers. Promotion of Gift Ideas: Luxury pop-up stores showcase curated gift ideas, simplifying the shopping process for customers seeking sophisticated presents.

Jewelry 162