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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Digital transformation has extended the customer experience beyond the point of sale.

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Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

Retail Focus

Luxury retail has undergone a significant transformation driven by digital technology and changing consumer expectations. The term ‘phygitalisation’ is used to describe the fusion of physical and digital realms to create a seamless and enhanced customer experience.

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How Retailers Overcome Challenges of Seasonal Demand

365 Retail

Seasonal demand is the changes in consumer appetite that naturally occur at different times of the year, such as around Christmas or Black Friday. These fluctuations have their roots entwined with consumer preferences and behaviours stemming from cultural, economic, or climatic aspects. What Is Seasonal Demand?