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The 2020 Holiday Shopping Season Promises to be a Tale of Two Consumers

Retail TouchPoints

On one hand, personal safety and security are still top-of-mind for consumers, driving changes in everything from online shopping to brick-and-mortar store layouts and delivery models. Possible shipping delays caused by weather or COVID-19 may ratchet up consumer anxiety and prompt more people to use curbside pickup stations.

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Revealed: The secret CX strategies to dominate in a downturn

Inside Retail

Instant gratification is the main reason for customers in both traditionalists and NEOs to make purchases in-store. Not surprisingly, for price-sensitive traditionalists, avoiding shipping costs and the ability to try out a product are two other important factors that drive in-store purchases. – Inconvenient store layout.

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What Is Showrooming and What Should You Do About It?

Wiser

Other online perks like same-day or two-day delivery and free shipping also make it more beneficial to showroom. To recap, shoppers are showrooming by: Visiting brick-and-mortar stores. BOPIS is beneficial for retailers because shoppers are likely to buy more once inside a store. Optimized Online Experience.

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Retailers Need to Embrace Technology to Survive in the Omnichannel World

Wiser

Oftentimes, store layout is not considered. As with other key items, front of store vs back of store makes a big difference. Nothing is worse than sitting around waiting at an empty checkout stand. These inefficiencies are allowing your shoppers to leave stores without any add-on sales.

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10 Best Ways to Increase Conversion Rates in Your Retail Store

RETAIL MANAGEMENT SOFTWARE

Store Layout and Window Displays. Evaluating your window displays and shop layout is a common starting step when dealing with low conversion rates. When it comes to store layout, most customers naturally prefer shopping in a certain order. Checkout and Delivery options.

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IoT Will Transform the Retail Industry: Here’s How

Retail Next

RFID allows retailers to monitor the location and movement of product, and coupled with POS systems for online and in-store sales, allows inventories to be readily available at stores and shipping locations to ensure items in high demand are never out of stock. Cashierless checkouts. Smart transportation with IoT.