Remove Checkout Remove Promotions Remove Shopping Remove Social Commerce
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Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

BNPL and Social Commerce Were Holiday Standouts. The surge in BNPL was attributed to higher prices overall, due to 25% year-over-year price inflation and lower overall promotional discounts. This was a strong indication of omnichannel approaches to grabbing shoppers’ attention, whether for promotions or notifications.

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Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

Retail TouchPoints

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites.

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What Is Social Commerce and Why Should You Care About It?

Wiser

The online shopping experience has grown exponentially in recent years and has changed to encompass much more than just a website with an online storefront. Think about it, when was the last time you were scrolling through your social media and came across an ad for a product? This is social commerce. billion dollars.

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How Aussie retailers can prepare for TikTok Shop’s inevitable launch

Inside Retail

Combining the influence of viral content with the ease of online shopping, the triumphant success of TikTok Shop is no secret. Despite launching in select markets less than a year ago, in September 2023, TikTok Shop aims to grow its US e-commerce sales to US$17.5 But this is yet to be confirmed by TikTok.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. The company also reiterated that all TikTok-protected U.S.

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. Retailers using cashier-based systems also are focusing on updating hardware and software to improve the checkout experience.

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The Rise of Social Commerce: How Retailers Can Leverage Social Media

Star Miconics

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.