How the World Cup could be a nightmare for Britain’s supermarkets
Inside Retail
OCTOBER 20, 2022
The winter World Cup has added a new level of uncertainty to the Christmas trading outlook of Britain’s supermarkets: How do you persuade cash-strapped shoppers to buy yule logs and luxury biscuits at the same time as beer and pizza? Running between Nov. 20 and Dec. This will be separate to the dedicated space for Christmas products.
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