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Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI. Lossprevention: Employs advanced surveillance techniques to detect and prevent shoplifting. Automated checkout experiences: Retailers such as Apple are pioneering checkout-free shopping.
Through Retail Media Strategies, retailers can display location-based and personalised purchase recommendations on digital signage, encouraging customers to engage with promoted products and generating additional revenue through supplier cashback schemes.
. * Point of sale store operations – customers want fast and friction-free checkout, and retailers need to know what has been sold. A fast, modern, POS provides detailed sales tracking, whilst getting customers through the checkout efficiently. What should I look for in a unified retail POS platform?
Behaviors like how they get there, how they navigate the site, what they look at and for how long, what they put in their basket or save for later, what they buy or where they abandon a cart, and whether targeted promotions or suggestions influence each of those decision points all inform a retailer’s perspective. .
Security and LossPrevention. In retail, facial recognition can be leveraged by lossprevention teams to monitor shoppers for possible criminal behavior. Facial recognition can be deployed via security cameras, but it can also be installed in self-checkout registers, ATMs, kiosks, and other individual-use technologies.
By identifying customers as they enter a store, retailers can offer personalized greetings, promotions, and recommendations based on individual preferences and shopping histories. Additionally, it can help monitor employee behaviour and prevent internal theft. Another application of facial recognition is customer analytics.
Measure The Effectiveness of Marketing and Promotional Campaigns On top of all that, people counting and visitor analytics can also provide valuable and actionable insights into the effectiveness of marketing and promotional campaigns. Optimizing staffing levels is a significant advantage of people counting.
Although e-commerce gets all of the attention, the past two decades of technological change have transformed every aspect of the retail business — from planning, inventory, pricing, and promotions — all the way down to customer service and the in-store experience. to optimize inventory for gross margins.
Measure The Effectiveness of Marketing and Promotional Campaigns On top of all that, people counting and visitor analytics can also provide valuable and actionable insights into the effectiveness of marketing and promotional campaigns. Optimizing staffing levels is a significant advantage of people counting.
At checkout, the shopper would have multiple fulfillment options to select from – including BOPIS. In addition, they can be greeted by sales associates who can recommend products or inform customers of promotions and events. The rise of at-home delivery forced lossprevention managers to start looking beyond the store.
Rob Almond, CEO of facilities management firm NEST , spoke to Retail TouchPoints about the combined impact on brick-and-mortar stores from COVID-19 closures and the property destruction accompanying some of the initial Black Lives Matter protests, as well as new technologies designed to promote customer and employee safety and peace of mind.
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