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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

Behavioral psychology: Understanding consumer behavior is crucial to crafting effective marketing strategies and designing engaging retail experiences. Ensuring ease of payment via contactless self-checkout or frictionless apps removes barriers to purchase. Research indicates a 40% improvement in mood with exposure to pleasant scents.

Consumer 284
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Walking the Line: How a Post-Pandemic Retail Hybrid Might Make the Best of Both Worlds

Retail TouchPoints

And while no one knows for sure how those months will play out, there are a number of trends in the market and in observed consumer behavior that can help retailers make the most of their virtual and physical spaces. A Look at the Market. Retailers should consider how they can maintain some of this efficiency in their stores.

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Aldi launches Corner Store in convenience push

Inside Retail

Discount supermarket Aldi is making a push into convenience with the opening this week of a Corner Store concept in North Sydney. The new store layout is designed to support smaller-basket, convenience-driven purchases, in contrast to the traditional big-box Aldi supermarket typically frequented by consumers for larger shopping trips.

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8 Simple Tactics to Increase Market Basket Size

Wiser

Whether you achieve this goal or not can be summed up with one metric: market basket size. What is a market basket? It’s the total of a shopper’s purchases during one specific visit to your store. A small market basket size is one item—what counts as a large basket is up to you. Innovate Your Store Layout.

Marketing 103
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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

Today’s consumers might browse products online and then feel, try and buy them in physical stores. Conversely, they might spot an item in a store, compare prices on their smartphone, and choose either to take it to the checkout or order it online for home delivery.

Consumer 147
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The Signs of Bad Shopping Experiences and How to Mitigate Them Using Digital Surveys

Retail TouchPoints

Online retailers and brick-and-mortar stores are having a tough time keeping up with the ever-growing digital market and the audience characteristics that are developing with it. Similarly, automated surveys displaying visual merchandising guidelines can be accessed daily by employees before opening the store.

Shopping 237
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How Hydra Health is Transforming the Hospital Gift Shop

Retail TouchPoints

Design concepts and even merchandise assortments are further customized based on the facility’s geographic location. Then the Hydra team can drill into top-performing categories and use traditional retail metrics, such as monthly performance and revenue per square foot, to further optimize the store layout, experience and services.