Remove Checkout Remove Fashion Remove Marketing Remove Social Commerce
article thumbnail

Pinterest Debuts Shoppable Livestreaming with Top Creators

Retail TouchPoints

Pinterest is launching into livestreaming with the debut of Pinterest TV — a series of in-app, live, shoppable video content that zeroes in on the platform’s social commerce potential. ET and focusing on a range of topic areas, including food, home, fashion and beauty. Creators will begin hosting live sessions on Nov.

article thumbnail

For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and Omni Officer of Forever 21 , but also because he has a 17-year-old daughter. Even compared to other fashion brands, Forever 21’s inventory is vast and changes almost daily. Forever 21 one-click checkout with Bolt.

Checkout 273
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 267
article thumbnail

Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

For the enterprise solutions we have Pay with Venmo checkout, which is the integrated checkout button that you see as you’re checking out with large businesses such as the Grubhub s and Lyft s of the world. And then the last one is fashion , so for example Poshmark , Abercrombie & Fitch , Stitch Fix.

article thumbnail

From ‘Beautiful Playground’ to ‘Commerce Destination’: Inside the Vision of Pinterest’s New Chief Shopping Officer

Retail TouchPoints

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.

Shopping 243
article thumbnail

The State of Gamification in Retail: How Brands Can Take Advantage

Retail TouchPoints

In fact, 88% of marketers say interactive content helps brands differentiate themselves, while interactive content generates 52.6% Fashion brand ASOS’ “ virtual runway ” is a prime example of this — allowing shoppers to see the clothes they wish to purchase modeled on the catwalk. more involvement than static content.

article thumbnail

YouTube Teams with Shopify to Offer In-Platform Shopping

Retail TouchPoints

Brazil and India will see a new Shopping section in the Explore tab on the site — which already includes sections such as Trending, Music, Gaming and Fashion — that will feature relevant, shoppable content. can also enable onsite checkout so that viewers can complete their purchases without leaving YouTube. Creators in the U.S.

Shopping 221