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Retail TouchPoints
DECEMBER 13, 2023
A well-designed store can create a memorable brand experience that strengthens customer loyalty. This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall.
Retail TouchPoints
MAY 1, 2024
The Psychology of Immersive Shopping Experiential retail strategies are rooted in psychological principles about how consumers engage with spaces. Behavioral psychology: Understanding consumer behavior is crucial to crafting effective marketing strategies and designing engaging retail experiences.
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Retail TouchPoints
JUNE 15, 2022
And because food shopping decisions align directly with consumers’ needs and preferences, food retailers have a unique opportunity to differentiate through the physical experience they offer. For example, La Grande Epicerie in France was spotlighted as the “crème de la crème” of the French gourmet retail experience.
Retail TouchPoints
DECEMBER 13, 2023
After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. That’s only going to further accelerate the expectations of consumers and technology adoption within retail environments.
Retail TouchPoints
AUGUST 28, 2023
Impulse purchases are an important part of a consumer brand’s revenue growth management (RGM) strategy. Think of placing rows of gum at checkout and in-aisle candy shipper displays with mouth-watering graphics. Think of placing rows of gum at checkout and in-aisle candy shipper displays with mouth-watering graphics.
Retail TouchPoints
FEBRUARY 23, 2022
In the pandemic’s wake, many retailers set up flexible fulfillment services in order to meet new safety guidelines and consumer requirements. Additionally, 66% of retail executives who responded to design:retail’s survey indicated that they spent time and capital updating the fronts of their stores to accommodate in-store pickup experiences.
Retail TouchPoints
FEBRUARY 9, 2022
Shoppers are focusing less on loyalty and more on their experience, with half of them saying they would switch to a new brand after just one bad customer service interaction. However, if customer service is excellent, 78% of consumers will do business with a company again, even after a mistake. The Omnichannel Approach.
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