Store Growers

APRIL 1, 2021

Ads & extensions. 4 – Ads & Extensions. Add callouts to your ads. Add price extensions to your ads. Add call extensions to your ads. They all want you to add the various ad extensions to your campaigns. Of all the ad extensions, sitelinks probably take the most effort.

Accounting 36

Accounting Advertising Shopping Management 36

Store Growers

JULY 9, 2019

Since launching their product catalog has expanded and now consists of 54 products, some under a brand extension, called Glossier Play. The Glossier text ads are simple and to the point: Example of a promotion extension. Their ad extensions are also pretty solid. Glossier also uses promotion extension to push sets of products.

Accounting 59

Accounting Shopping Advertising Promotions 59

Store Growers

NOVEMBER 27, 2018

Allbirds ad extensions. Ad extensions make your real estate bigger, so it’s always good to add them to your account and see which ones perform best. Allbirds is using most of them: sitelinks, callout extensions, structured snippets. Some examples: Callout extensions: Machine Washable. Free Returns.

Advertising 31

Advertising Returns Accounting Shipping 31

Retail TouchPoints

NOVEMBER 5, 2021

A key element of Petco’s strategy for its livestreams is providing clear callouts and opportunities to shop. The brand made its social commerce debut with Shops and Collections on Facebook and Instagram, which represented an extension of its existing social media presence.

Social Commerce 276

Social Commerce Shopping Fashion Consumer 276

Store Growers

MAY 16, 2019

Besides the ad, they are using all ad extensions : everything from sitelinks, callouts, structured snippets, sellers ratings, and even a new type of call extensions. All ads make good use of all ad extensions I especially like that last price extension of the ad below. Landing page. Non-branded paid search.

Advertising 52

Advertising Returns Marketing Shopping 52

Store Growers

AUGUST 31, 2023

Moving parts: Keyword research Keyword selection Match types Writing ads Assets (ad extensions) Landing pages A Branded Search Ads campaign reduces that complexity by taking out the keyword research and selection parts. An important extra for any Search campaign is Ad Assets (formerly known as ad extensions).

Accounting 68

Accounting Advertising Shopping ATS 68

Store Growers

AUGUST 7, 2020

Price extensions are the closest Search Ads will get to Shopping Ads. The extension won’t show any images, but it will show you the most important details: the product title, short description, price and a link to that specific product. What Is a Price Extension? How to Add Price Extensions in Google Ads?

Accounting 67

Accounting Advertising Management Promotions 67

Store Growers

FEBRUARY 14, 2022

You can add them as ad extensions). 7 – Extensions. The last step of setting up a Performance Max campaign is adding your ad extensions. Not all ad extensions are available yet. But you can already add sitelinks , callout extensions , structured snippets , and promo extensions when appropriate.

Advertising 98

Advertising Accounting Merchant Services Shopping 98

Store Growers

OCTOBER 30, 2020

There also is a promotion extension , showing $100 off. Ad #3: This third example shows the price extensions for the different products, including the bundle. Like with the branded Search Ads, they make pretty good use of all the available ad extensions. In the ad below you can see callouts , sitelinks and price extensions.

Advertising 80

Advertising Shopping Planning Returns 80

Store Growers

AUGUST 5, 2022

Ad extensions. Evaluating ad extensions is pretty straight forward. Callout extensions : have the main USPs been added here. Promotion extensions : have there been any promo extensions added in the past? Promotion extensions : have there been any promo extensions added in the past?

Accounting 69

Accounting Advertising Merchant Services Shipping 69

Store Growers

MAY 12, 2023

Split between branded and generic search Branded paid search Let’s look closer at the dedicated campaigns they’re using for branded search: Head Terms | V2 | Exact : core brand searches in exact match Tier 2 | V2 | Exact & Phrase : extensions of the brand like “figs discount code” using both exact and phrase match types.

Apparel 36

Apparel Advertising Accounting Shopping 36

Store Growers

MARCH 9, 2020

Ad extensions (Beginner). Ad extensions are an essential part of your campaigns. Ad extensions like sitelinks , callout or call extensions have been around for a while, and most accounts at least have a couple of them active. A special type of ad extensions are the automated ones.

Advertising 75

Advertising Shopping Accounting Checkout 75